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Winning Headlines |
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Sept. 7, 2001
One Microsoft, indivisible
Sept. 12, 2001
OUTRAGE
Thousands dead, a nation staggered
As terrorists strike New York, Washington
Aug. 22, 2001
McScam: 8 busted in prize fraud
June 20, 2001
Gates puts money where his mouse
is
June 19, 2001
Calling all teens: into the labor
pool!
March 7, 2001
The kid was a man, with a badge
Undercover sting at Harrison High fooled everyone
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Judges' Comments |
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"His intelligent headlines entice
the reader and provoke thought. His word play is sophisticated
and never trite or obvious."
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In the highly specialized field of newspaper headline writing,
feelings and much information often have to be conveyed through
a very few characters of type.
Randolph Murray, night editor of the Atlanta Journal-Constitution,
is the years top headline writer in Cox Newspapers.
He was asked, is a tight character count his enemy or his
friend?
"Sometimes in big stories its really your friend,"
He said. "It pushes you to boil it all down into one
word -- the key phrase, the key emotion.
"With Outrage " on Sept. 12, we were
all struggling over what we wanted to say, and went through
a lot permutations.
"One of the things I try to do, particularly on a big
story, is come out with Heres the headline Id
like to put on, but Im not likely to be allowed to do
so. Its good to get that out because you may see it
turn up sometime during the night...
"Finally as we continued playing around with it, we
said what we are trying to do is express outrage, and it clicked.
That became the headline."
A Georgia native, Murray began his newspaper career as a
copy boy for The Atlanta Constitution. He graduated from Georgia
State University with a degree in journalism. At the latter,
a tough professor named George Graeff introduced him to the
craft of headline writing.
"He was a former copy desk chief for The Constitution,"
Murray recalled. "He ran his class like the old rim (workplace
for copyeditors).
"We would go into class and he would throw stories
at us. We had a deadline, just like in a newsroom. If he didnt
like what he wrote he would throw it back at us. In addition,
he would put a grade on it. I was fortunate to get one of
the few As he gave."
Murray worked for newspapers in Georgia, Alabama and Florida
before serving as night managing editor of the Orlando Sentinel
and Chicago Tribune; Washington, D.C. news editor for the
latter; and editor of the now-defunct Anchorage Times in Alaska.
What are his favorite headlines?
"Ive got in too many years to do that,"
he replied.
"One day in Orlando a woman standing outside a bus
stop and holding a basket of Kentucky Fried Chicken had two
teenagers drive up, grab her chicken and drive away. A reporter
found it in the police reports and wrote a little four-paragraph
brief about it. I had to describe it in a 1-24-3. I wrote:
"Finger
lickin
gone"
Murray is a former Scout leader and Sunday school teacher.
Does the latter role make news from Israels West Bank
hit home harder for him than it might for other journalists?
"Well, maybe," he said. "Jerusalem, Hebron,
Bethlehem and its Church of the Nativity...
"For the first time, people of all three religions
are caught in a web of violence that violates all those sites.
Its very disturbing."
© 2002 Cox Newspapers, Inc.
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